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Homewood’s ahead of the curve on branding

Image courtesy of the Village of Homewood


In a new comic-strip ad campaign, Homewood, Illinois, bills itself as a hip, diverse, urban neighborhood that Millennials can afford. The only catch: It’s in the suburbs.

Welcome to Homewood, Illinois, a suburb of 20,000 that is marketing itself to urbanites as a hidden hipster gem.

The town, which is about 25 miles south of downtown Chicago, just launched a new advertising campaign called “Think Homewood.” Ads posted inside trains on the L’s Blue Line and elsewhere in Chicago contrast the laid-back vibe of Homewood to the stress of city living. The ads are comic strips drawn by illustrator and Homewood resident Marc Alan Fishman…Please click here to read Amanda Kolson Hurley’s story in CityLab.

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