Image courtesy of Tinley Park
Everybody wants the slogan.
But let’s get this straight: Tinley Park dropped $85,000 on Roger Brook’s company not for help with a slogan, but help with a brand.
A brand is what you’re known for. A slogan is what you’re known as.
Brooks is a marketing consultant. His mission in Tinley Park was to find out what the community has to offer, then figure out how to sell it to the village’s 58,000 residents, the 80,000 people living within three miles of the intersection of Oak Park Avenue and Hickory Street, then the 200,000 within five miles — and maybe, someday, to the 170 million or so people who drive by each year on I-80 and I-57…Please click here to read Phil Arvia’s story in the Tribune/Daily Southtown, or here to see the branding presentation.